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Advertisers spend record £8.6bn in 2015, with slots on mobile devices driving growth to highest level since 2008
UK digital ad spend grew at its fastest rate in seven years to more than £8.6bn in 2015, as the market continues to boom despite the rising spectre of of widespread ad-blocking.
UK advertisers spent a record £8.61bn in all forms of digital advertising last year, a rise of 16.4% and the highest rate of growth since 2008, according to the latest report by the Internet Advertising Bureau conducted by PricewaterhouseCoopers.
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